Lasting Impressions

Tracy, I want to thank you properly and officially for the conference you organised and managed for us.  It was very well done and we received excellent comments from the attendees, and I know all of us who were presenters appreciated the responsiveness and flexibility of you and your staff.  Many things had to come together at the last minute and you did it without a mistake.  I would only attempt a meeting like this again in Australia with your help.  Congratulations to you and all those you employed on a job well done.

Mark McClain, General Manager

CATERPILLAR FRANCE S.A

Working with Beth of Butter PR means getting the job done on time.  An incredibly quick response can always be expected.  I don't have to wait for a week to hear back - which is very important to ensure opportunities are not missed.  Beth has a great coverage of contacts in the media circle and knows the hospitality industry very well.  She is extremely active in finding new approaches for Sono rather than waiting to be instructed and she is very flexible allowing us to workshop ideas and make changes rather than going with only one approach.

William Liu, Managing Director | Owner

SONO RESTAURANT

I have been associated with Tracy Johnston in a professional capacity for the past 15 years. During this time we have worked on a number of projects including Italia Fest at Crown Casino in Melbourne. Throughout my 40 years in Public Accounting and major events management, where I established a multitude of businesses including, newspapers, restaurants, gaming venues, nightclubs, health resorts and community markets, as well as authoring a number of books - I have never worked with a more detailed, polite, creative, innovative, punctual, passionate and motivated person as Tracy.  I have no hesitation in recommending Tracy and her consultancy, Butter PR to any individual, small, medium or large corporation, local, state or federal Governments, or non-profitable institutions.

Anthony Cerantonio, Dip.Com, FCPA

AUTHOR AND FINANCIAL ADVISOR

From the first time I met Tracy we instantly connected on both a personal and professional level. Her enthusiasm about my business, warmth of personality and professionalism made me feel completely confident in leaving all of our requirements with her. Tracy's beautiful smile and compassionate character make her the perfect PR ambassador. She is fabulous, delightful and most of all... the consummate professional. Tracy and Beth have been looking after Zephire Generation's PR and marketing requirements since 2008 and I look forward to their continued support well into the future.

Fabio Cattafi, Company Director

ZEPHIRE GENERATION 

Tracy first came to our attention during the launch of Bib Stillwell's Series 3 BMW at the Como Hotel.  She is immensely creative, innovative and multi-skilled and one of the few practitioners I have ever met, who knows and understands the true meaning of ‘thinking outside of the square', a truly lateral thinker and organiser.  Her client relationship management skills and ability to work on multiple projects at the same time are also exemplary.  I must emphasise that Tracy is a consummate professional - she has a vibrant, outgoing personality coupled with hands-on expertise in the areas of public relations, marketing, communications, and events management.  She is self-motivated, highly intelligent, intuitive and outstandingly competent.

Andrew Decker, Managing Director

THE PR PEOPLE

Burswood International Resort Casino engaged Tracy to assist during a great period of change and amalgamation. During this time she was given a number of major projects to manage, one of which included the Resort's extensive Community Support Portfolio, incorporating the coordination of the 2000 Olympics Fundraising Gala for 1,000 corporate guests. This event was truly of International standard and required superior organisational and creative Public Relations skills to achieve the desired target of raising $100,000 (the event exceeded expectations) for the WA Olympic Council.  Tracy's flair and management of the project resulted in the event being of the most successful on the WA corporate events calendar. To say Burswood has been satisfied with the level of services Tracy provided would be an understatement. Her presentation skills are unparalleled and dedication to servicing the client, beyond expectation. Her innovative approach to designing workable Public Relations strategies coupled with her copy writing abilities are key tools to her professional success.  Tracy was invited to extend her consultancy but unfortunately had future business commitments in the Eastern states. I unreservedly recommend Tracy Johnston as a consultant to any employer.

Jody Parry, Public Relations Manager

BURSWOOD INTERNATIONAL RESORT CASINO

I am pleased to confirm my association with Tracy and Butter PR. Tracy has supported me with a number of key promotional communications and also worked with me in an events-based capacity, providing excellent exposure for my evening couture and personal stylist services.  I am continually impressed with her ability to attract a pre-qualified and high-yield, predominately female, audience and am extremely appreciative of the quality of work she has provided to me.

Pina Fiorenza, Director

FIORENZA COLLECTION

With major expansions underway, Tracy was engaged to reposition the property from that of a weekend getaway, to one of a preferred status within the corporate, conference and leisure markets.  She was solely responsible for the successful establishment and day-to-day management of the Resort's corporate Sales & Marketing Office on St Kilda Road in Melbourne, all while reinventing the Surfcoast Spa Resort brand. Tracy's ability to design and implement strategic marketing and PR activities is quite simply, exceptional. In less than 24 months, her vision and hands on efforts in these areas dramatically impacted on the Resort's overall profitability.  Tracy is an absolute delight to work with. Her quick wit and warm approach to life is infectious and she has become a loyal and trusted friend, business confidant and constant source of inspiration.

Anthony Cerantonio, Managing Director

SURFCOAST SPA RESORT

Tracy is a thinker, who knows instinctively how best to promote your product, she has many years experience working with discerning clients who need exceptional results and my experience to date, is that she does deliver on every aspect of PR and event management.

Bill Elston, CEO

DATA BLUE

Tracy is a first class operator. She is multi-skilled and always achieves outstanding results through her work, whether it is in public relations, marketing or event management. She has a natural flair for business and an impressive ability to conceptualise and stage events. Tracy's ability to secure and manage major sponsors is commendable.

Dominic Egger, Food & Beverage Manager

STAMFORD PLAZA BRISBANE