Public Relations

First Impressions... Lasting Impressions

 

Public Relations (PR) is the practice of managing perception through media interaction, stakeholder engagement and community alignment. The most effective campaigns integrate all three. Publicity offers a greater level of credibility than advertising, organizations seen to be giving to the community are perceived as more trust worthy, and stakeholders, at an individual or group level, provide news-hungry media with a plethora of interesting angles and stories to work with. They way in which your brand is perceived by the public has the power to build or destroy. Butter PR is focused on securing exposure that provides only the strongest commercial return - we don't waste time or money pitching to outlets that don't reach your target audience or convey your message appropriately. We work with credible and influential media to ensure optimum outcomes across all mediums.

 

  • Strategic PR Plans
  • Community Relations
  • Media Liaison & Representation
  • Media Database Development
  • Media Familiarisations & Tours
  • Media Launches & Promotions
  • Message Development
  • Media Releases & Newswire Distribution
  • Media Monitoring - formal and informal
  • Media Preparation for Executives
  • Media Materials
  • Editorial Libraries
 
 
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